Paris-based Akoustic Arts has designed the ‘A’ speaker, the world’s most advanced uni-directional speaker. The speakers guides sound directly to your ears, as if listening to headphones without the headphones, and in doing so reduces audio pollution. The speaker creates a narrow beam of sound, the same way that a laser creates a beam of light to focus on a precise area, allowing you to beam sound directly into your ears from across the room without anyone else hearing it. It won the Best Starter Prize at the Laval International Virtual Reality Conference and also won at Santa Clara Augmented World Expo. The founders expect the product to be of interest to multiple markets including museums, the airline industry and consumer products.